Sababu Socks Brand Development

In partnership with Sababu Socks—a Hong Kong-based startup backed by entrepreneur and investor Simon Squibb—we drove transformative growth by collaborating with local African designers to realise vibrant, culturally inspired sock collections. Our strategic engagement included building a robust social media presence to foster community engagement, crafting a comprehensive long-term branding strategy to solidify market positioning, and providing hands-on support for professional photoshoots and production processes to ensure high-quality product delivery.